Alan Rodriguez

Chief Technology Officer at The Step2 Company

Old Greenwich, Connecticut, United States

About Alan Rodriguez

Alan Rodriguez is Chief Technology Officer at The Step2 Company. Location: Old Greenwich, Connecticut, United States.

Digital Transformation Leader with demonstrated success transforming B2B and DTC customer-facing digital experience, business operations, and hardware and software ecosystems. My specialty is building/rebuilding technology teams and processes driving productivity, profitability, and ecommerce revenues. Boards and C-suite teams hire me to restructure technology areas delivering higher corporate valuations to support target acquisition profile. My digital transformations have been a key element in the sale/purchase of 2 companies (Dorel Sports, North American Power). Successes at PON.BIKE, CALPINE CORPORATION, and CRUMPETA CONSULTING include: TECHNOLOGY HYBRID TARGET OPERATING MODEL (Pon.Bike): Created target operating model, transition model, and IT service delivery model with global IT governance structure and gained Pon.Bike Board approval for implementation. JUNIOR PARTNER CTO (Pon.Bike): As CTO from newly acquired Dorel Sports (Jan 2022), presented vision and strategy for new owner Pon Holdings. Won C-Suite support for technology vision and promoted to overall Pon.Bike operating company CTO. DOREL SPORTS DIGITAL TRANSFORMATION / ACQUISITION ENABLEMENT (Pon.Bike): Designed new IT model, modernized IT structure, enabled DTC channels, and led digital transformation across infrastructure, systems ecosystem, and app development– critical to successful sale of Dorel Sports. DTC DEVELOPMENT (Pon.Bike): Turned around DTC software development (no product in 5 years) to enable DTC commerce within 6 months during COVID. Within 2 years, 20% of Dorel revenues came from ecommerce – greatly increasing company value to potential buyers. ERP & DTC CHANNELS / CORNERSTONE OF COMPANY SALE (Calpine): Delivered industry-first energy ERP and DTC channel platform expandable across N. American energy retail markets - key in Calpine Corp purchase of North American Power in 2017. GROWTH & MODULARITY (Calpine): Designed new ERP and DTC platform with growth and modularity as key principles. These designs were updated after Calpine's purchase to support usage at new retail energy sister companies owned by Calpine. ECOMMERCE LEADERSHIP (Crumpeta): Oversaw ecommerce marketing initiatives for 20+ B2C clients. Realigned IT depts and built strategies, frameworks, and roadmaps. Accelerated client time-to-market by average of 50%. MAJOR CUSTOMERS (Crumpeta): - 3M - 3M Post-it - Toys R Us - L’Oreal - Field & Stream Magazine - Car & Driver Magazine - Synapse (Time Warner) - Nicole Williams - The Linemakers (Discovery Channel)

Skills

  • Manufacturing Process Improvement
  • Order to Cash
  • Procure-to-Pay

Additional experience

  • Chief Technology Officer Pon.Bike & VP IT Pon.Bike Sports

    Pon

    January 2022 – September 2024

Education

  • AB, Vassar College
  • Advanced Study Fellowship Program, Massachusetts Institute of Technology