Michael Rinaldi — CTO | CEO | FOUNDER at smmt

About Michael Rinaldi

Michael Rinaldi is CTO | CEO | FOUNDER at smmt. Location: Philadelphia, Pennsylvania, United States.

Skills

Business Intelligence
SQL
Analysis

Additional experience

Lead Software Engineer - Innovative Sciences
AT&T
Started November 2023

Education

Bachelor's Degree, University of Connecticut

Current role

Title: CTO | CEO | FOUNDER
Company: smmt
Location: Philadelphia, Pennsylvania, United States
Started: September 2024

About smmt

smmt is a SaaS platform that enables businesses to monetize their first-party customer data through programmatic advertising — passively, compliantly, and without disrupting existing operations.We partner with venues, restaurants, retailers, event promoters, agencies, cannabis dispensaries and many others to unlock the hidden value already sitting in their customer relationships. Through OpenRTB dynamic bidding, smmt connects that first-party data to a transparent, open-market advertising ecosystem — generating recurring revenue for clients who never had to become ad buyers to earn it.smmt also powers audience swapping and brokerage — enabling businesses to exchange or license their audience segments with complementary partners in a controlled, privacy-safe environment. Whether you're a venue looking to reach a retailer's customer base, or an agency building cross-client audience networks, smmt facilitates the exchange without exposing underlying data.For digital marketing agencies, smmt is infrastructure for evolution — a path from ad-spend manager to strategic data partner, with a new revenue line that exists entirely outside the client's media budget.Built compliance-first: GDPR, CCPA, and SOC 2-aligned from day one. No black boxes, no opaque markups — just clean, open-market pricing and full transparency for every client.

Industry: Software Development
Company size: 2-10
Website: smmt.global

About Michael Rinaldi

Skills

Additional experience

Lead Software Engineer - Innovative Sciences

Education