Premesh Purayil

Chief Technology Officer at OUTFRONT Media

Los Angeles, California, United States

About Premesh Purayil

Premesh Purayil is Chief Technology Officer at OUTFRONT Media. Location: Los Angeles, California, United States.

Premesh Purayil is a seasoned technology executive with over two decades of experience leading innovation at the intersection of advertising, data, and digital transformation. As Chief Technology Officer at OUTFRONT Media, he is driving the modernization of the out-of-home industry by expanding digital out-of-home (DOOH) and programmatic capabilities to deliver measurable, data-driven results for advertisers and publishers. At OUTFRONT, Premesh oversees a unified technology and product organization focused on operational excellence, automation, and yield optimization. Under his leadership, the company is redefining how technology powers creativity, audience targeting, and campaign measurement across digital and physical media. His mission is to align business and engineering strategies that create scalable value and position OUTFRONT at the forefront of AdTech innovation. Prior to joining OUTFRONT Media, Premesh served as Chief Technology Officer at Freestar, where he led global product and engineering teams through a period of rapid growth. He spearheaded multiple video and header bidding solutions, advanced SSP/DSP integrations, and established Freestar as a leader in publisher monetization. Earlier in his career, he was the CTO at Ranker, where he built the engineering organization from the ground up and developed proprietary ad solutions that significantly increased revenue and engagement. Throughout his career, Premesh has been recognized for his deep technical expertise, collaborative leadership style, and ability to translate complex technology into business outcomes. He has contributed to industry thought leadership through conference presentations and articles on the evolution of AdTech, programmatic trading, and the future of DOOH. Beyond his professional achievements, Premesh is passionate about building diverse, high-performing teams and fostering cultures of innovation. He actively mentors emerging technology leaders and believes that curiosity, transparency, and disciplined execution are the cornerstones of sustainable growth. Premesh holds a strong belief that technology should not only enable smarter advertising but also elevate the broader media ecosystem by connecting creativity, data, and insight in ways that drive real impact.

Skills

  • Product Engineering
  • B2C
  • Scalable Architecture

Additional experience

  • Fractional CTO

    OUTFRONT Media

    May 2024 – September 2024

Education

  • B.A., UC San Diego