Bill Nicholson

About Bill Nicholson

Bill Nicholson is Chief Technology Officer at TrueSense Marketing. Location: Stratford, Connecticut, United States.

With over 8 years of experience as a CTO and VP of Technology Solutions, I am a technology strategy and implementation leader with results-proven software development expertise, specializing in the union of data and creative. I am a proponent of emerging software solutions that dramatically improve operational efficiencies and identify revenue growth opportunities. I am also a sales savvy technology expert who helps companies achieve next level growth and drive innovation. As the CTO of TrueSense Marketing, I am responsible for architecting the campaign management software, running the data, analytics, IT and development teams, and managing customization projects for our clients. I have a track record of successful solution delivery, skilled communication, and forging consensus among technical and non-technical stakeholders and clients. My core business competencies include technology strategy and execution focused on marketing and analytics, data integration, business and IT transformation, marketing automation, talent acquisition and retention, risk management, mergers and acquisitions, SaaS application delivery, cybersecurity, data migration, stakeholder relations, application architecture, and blockchain.

Skills

• Agentic AI
• Fivetran ETL Tool

Additional experience

• CTO

  MSP (Mailing Services of Pittsburgh)

  February 2019 – May 2022

Education

• B.B.A, Western Connecticut State University