Nathan Hugenberger
CTO & EVP, Science at Known
Arlington, Massachusetts, United States
About Nathan Hugenberger
Nathan Hugenberger is CTO & EVP, Science at Known. Location: Arlington, Massachusetts, United States.
I've spent my career helping brands improve the ROI of their advertising & marketing — both by building advanced optimization technology and by working directly with CMOs to transform their approach. As CTO and EVP of Science at Known, I wear two hats. I lead the team of PhD data scientists and engineers who build Skeptic — our award-winning AI platform with over 65 applications for audience intelligence, planning, optimization, and measurement (Digiday’s Best AI Platform of 2025; Fast Company’s Next Big Things in Tech for “building an AI operating system for marketers”). I also work directly with Fortune 500 CMOs and media leaders through our consulting and advisory practice. My team and I have analyzed over $2B in media spend through our Media Opportunity Analysis (MOA) service, consistently uncovering tens of millions of dollars in savings and incremental revenue for each client — $500M+ in total. Our approach is rooted in data science, and we guarantee results. Known has been named Ad Age’s Data & Insights Agency of the Year three years in a row (2023, 2024, 2025). Before Known, I spent 12 years helping to build Schireson Associates from a boutique research consultancy into a data science powerhouse that developed cutting-edge platforms to make television more targeted and more effective.
Skills
Additional experience
Managing Partner & Chief Technology Officer
schireson
December 2017 – February 2020
Education
- MBA, The Wharton School
- BA, Dartmouth College