Michael Edwards
Chief Technology Officer at LifeVantage Corporation
Lowell, Michigan, United States
About Michael Edwards
Michael Edwards is Chief Technology Officer at LifeVantage Corporation. Location: Lowell, Michigan, United States.
I am an accomplished Chief Technology Officer and senior executive with more than 25 years of experience at the intersection of technology, marketing, and direct selling. My career has been focused on driving growth through digital transformation, building high-performing teams, and creating scalable platforms that deliver measurable business results. Most recently, I served as CTO and Head of Digital at IT WORKS! Global, where I led enterprise-wide transformation across eCommerce, AI, CRM, backoffice, mobile, and customer experience. Before that, I spent over 20+ years at Amway in global leadership roles spanning technology services, channel strategy, and marketing. I currently serve on the Marketing Advisory Board at Grand Valley State University, helping to align academic programs with evolving industry needs in marketing, digital, and business leadership. What sets me apart is my ability to bridge strategy and execution, whether that means modernizing legacy platforms, driving adoption of AI to enhance customer and distributor experiences, or aligning technology and brand strategy to fuel growth. If you're exploring ways to modernize your business or want to connect on a digital transformation strategy - let’s talk. Mike Edwards
Skills
Additional experience
Chief Technology Officer
It Works! Global
Started January 2022
Education
- B.B.A.: Industrial Marketing, Western Michigan University