Max Taha

Chief Technology Officer at United Franchise Group

West Palm Beach, Florida, United States

About Max Taha

Max Taha is Chief Technology Officer at United Franchise Group. Location: West Palm Beach, Florida, United States.

As Chief Technology Officer at United Franchise Group (UFG), I lead the strategy, development, and execution of technology across a global portfolio of franchise brands spanning 1,600+ locations in 60+ countries. My focus is simple: build scalable platforms that drive franchisee success. I oversee: • Enterprise systems (ERP, CRM, data platforms) • Franchise-facing technology (Gorilla Dash, analytics, reporting) • AI and automation initiatives across operations and marketing • Cybersecurity, compliance, and global data governance • Vendor strategy and SaaS ecosystem optimization Over the past several years, I’ve led initiatives that: • Modernized core infrastructure and cloud systems • Built centralized data and analytics capabilities • Improved operational efficiency across brands • Reduced vendor sprawl and optimized technology spend • Introduced AI-driven workflows and decision support I started my career in a Signarama store before moving into corporate technology leadership, giving me a practical, ground-level understanding of franchise operations that continues to shape how I build solutions today. I’m particularly interested in: • AI in franchise systems • Data-driven decision making at scale • Platform consolidation and integration • Practical, ROI-driven innovation (not hype-driven) Always open to connecting with operators, technologists, and partners working at the intersection of franchising, data, and AI.

Skills

  • Franchising
  • Product Management
  • Cloud Infrastructure

Additional experience

  • Director Of Technology

    Signarama

    January 2019 – May 2020

Education

  • BA, Minnesota State Moorhead
  • BA, American University of Science and Technology