Mark Towfiq

Chief Technology Officer at Rothy's

Palo Alto, California, United States

About Mark Towfiq

Mark Towfiq is Chief Technology Officer at Rothy's. Location: Palo Alto, California, United States.

I am an entrepreneurial technology and product leader with roots in engineering and experience across early-stage ventures, growth-stage scale-ups, and global enterprises. I am grounded in extensive leadership engineering experience across industries driven by curiosity, innovation, and building high-performing teams. I build and transform digital businesses to connect consumer experience, data, and technology to drive growth. I bridge startup innovation with enterprise discipline—launching new products, re-architecting legacy systems, and aligning global teams around measurable outcomes. LEADERSHIP HIGHLIGHTS Digital Commerce + Customer Experience Transformation I lead enterprise-level digital transformation across e-commerce, social commerce, and retail partner platforms, uniting product, data, and design while delivering cohesive, high-performing consumer experiences. I bridge technology and brand strategy to accelerate growth and enhance engagement across global sites. Engineering + Platform Modernization I architect scalable, secure, and cloud-modernized platforms that enable agility and operational efficiency. My deep technical judgment and architectural leadership experience across startup and enterprise environments drives me to reduce complexity, increase automation, and accelerate delivery. Leadership + Organizational Growth I build empowered, cross-functional teams and foster a culture of collaboration, accountability, and innovation. My leadership style models servant heart and data-informed decision-making to scale organizations effectively while preserving culture and executional discipline. AI + Data + Intelligent Automation I apply AI and data science to enhance personalization, decision-making, and efficiency across digital and enterprise systems. My team built global capabilities—from ad tech automation and data lakes to predictive analytics—that improved marketing precision, reduced costs, and unlocked new growth opportunities. BOARD EXPERIENCE Rangine (Rakks.com) - Chairman

Skills

  • Digital Transformation
  • Automation
  • Machine Learning

Additional experience

  • SVP, Digital Technology & Experience

    The Estée Lauder Companies Inc.

    Started January 2021

Education

  • Bachelor of Science in Engineering, Princeton University
  • Diploma, Commonwealth School