Manuel Valdes

Chief Technology Officer at GoTo Foods

Atlanta, Georgia, United States

About Manuel Valdes

Manuel Valdes is Chief Technology Officer at GoTo Foods. Location: Atlanta, Georgia, United States.

Senior technology executive with 30+ years of experience who takes technology, data, and product organizations through the moments when growth outpaces infrastructure — multi-brand consolidations, carve-outs, and international scale-ups across QSR, franchise operations, global retail, and regulated financial services. As SVP/CTO at GoTo Foods, led a ~140-person Data, Technology and Product organization across 7 QSR brands (Cinnabon, Auntie Anne's, Jamba, McAlister's, Moe's, Schlotzsky's, Carvel). Diagnosed a $7-8M annual P&L gap in delivery-fee configuration across the OLO Dispatch platform and drove the fix; led the enterprise Salesforce Data 360 / Marketing Cloud migration; owned the loyalty platform relationship with PAR Technology's Punchh. Earlier, as CTO/Head of Technology at Central Group in Bangkok — a ~$12B retail business — led a 300+-person technology organization through SAP, Adobe Experience Manager, Adobe Commerce, and MuleSoft platform transformation, with deep, hands-on Retail operations experience at the core of the mandate. As Global Head of B2B Ecommerce at Sivantos, built the global B2B Ecommerce architecture, including Loyalty and a Rebate Engine, for a global manufacturing organization. At Ameriprise Financial, built and led Digital across every business unit — RiverSource Investments, Columbia Management, H&R Block Financial Advisors, and Property & Casualty — through the founding carve-out from American Express, operating under FINRA Rule 2210. At Sivantos, built and scaled one of the earliest large-scale B2B ecommerce platforms in the hearing-instrument manufacturing sector, growing it into seven-figure revenue and setting an internal benchmark for enterprise technology adoption. Fluent in English and Spanish, bicultural, with hands-on e-commerce and technology leadership experience across North America, Latin America, Europe, and Asia-Pacific.

Skills

  • Retail Technology
  • Strategic Technology Development
  • Digital Strategy

Additional experience

  • SVP of Digital, Data & Marketing Technologies

    GoTo Foods

    August 2023 – August 2024

Education

  • Bachelor of Engineering - BE, ITESO Universidad Jesuita de Guadalajara