Brian Peterson

Chief Technology Officer at Goods & Services

Chattanooga, Tennessee, United States

About Brian Peterson

Brian Peterson is Chief Technology Officer at Goods & Services. Location: Chattanooga, Tennessee, United States.

Information Technology executive, proven strategist and business partner with over 30 years combined online and B2C experience with a strong IT acumen, brand sensibility and understanding of the consumer experience through all channels of direct distribution. Expertise in understanding the IT functionality web and cloud based applications. Proficient in using web analytics to drive strategic marketing decisions / optimization. Competent in online acquisitions initiatives including SEO, SEM, paid search, affiliate, email and other media. Extensive knowledge of marketing and operational databases, data marts and segmentation. Committed to providing a rich online customer experience and a destination where they can become immersed in the brand. Experience with replatforming websites to generate revenue and brand loyalty. Success in leading a team of eCommerce strategists, online marketers and business analysts and partners with an IT support team. Strong interpersonal skills and work well cross-functionally to support all departments within the company. Successfully creating a team focusing on continuous delivery and the benefits of improving quality and time to market. Identifying and documenting best practices and strategies for implementation. Specialties: Continuous Delivery, DevOps, SaaS, cloud computing, automation, social media marketing, new media, digital media, interactive marketing, business development, consumer / customer acquisition, affiliate marketing, business intelligence, QA, CRM, site usability analysis, branding, channel development, P&L.

Skills

  • SaaS
  • Business Intelligence

Additional experience

  • Chief Experience Officer

    TransCard

    August 2013 – November 2013

Education

  • CPT, Purdue University