Albert Balcells

Chief Technology Officer at Spruce Technology, Inc.

New York, New York, United States

About Albert Balcells

Albert Balcells is Chief Technology Officer at Spruce Technology, Inc. Location: New York, New York, United States.

Senior Technology Executive (CTO - SVP - Architect - Head of Engineering) Passionate about leadership, coaching, and building high performance teams and organizations Over 20 years of Internet technologies, ITSM, CRM, and interactive marketing experience. Strong experience building & managing e-commerce and high volume transactional environments. Comfortable working in both pre-IPO startups, as well as publicly traded Corporations: * 5+ years as senior technology leadership (CTO) at a publicly traded corporation, with direct P/L accountability; * 7+ years at fast paced startups (Chief of Engineering, Chief of UI/UX, Chief Monetization Officer). Successfully designed, architected, & managed large scale web technology solutions for companies like Procter & Gamble, MasterCard, Diageo, Yahoo, SAP, and Johnson & Johnson. Recruited, built, groomed, and managed large software engineering, and cross-functional web development teams across multiple locations in the U.S, and overseas. Results-oriented professional with a track record for taking major initiatives, adapting to rapidly changing environments, and handling mission-critical challenges to ensure bottom-line success. Proven ability to drive successful product innovation and deliver compelling customer value. Highly capable technical leadership combined with practical hands-on experience, analytical skills, and business acumen. Mentor at the Founders Institute, NYC Specialties: * Internet technologies, APIs & frameworks (JavaScript/Ajax, XML, JSON, jQuery, React, OAuth) * Mobile app development, React Native * E-commerce platforms & monetization * Consumer Acquisition, Activation, & Loyalty * CRM * UI/UX * Agile Development (Scrum) * Enterprise Architecture (high capacity & scalability, NoSQL) * Big Data & BI * Software Frameworks * Project Management & Planning * Email Broadcast Systems * Social Media/Viral Marketing * Corporate IT (telecom, infrastructure, finance systems)

Skills

  • Technology Leadership
  • User Experience (UX)
  • Business Strategy

Additional experience

  • Business Mentor

    Founder Institute

    Started January 2013

Education

  • MS, University of Utah
  • Reflective Learning, Harvard Graduate School of Education